Attribute the AI-sourced pipeline your stack is missing.
AI answer engines send buyers who land as Direct. NetBack does deterministic AI → signup → paid attribution and feeds a reconciled number — with the share of conversions we could match stated up front — so AI-sourced pipeline shows up in the revenue picture you already run.
The AI channel breaks the attribution you rely on.
- AI-referred sessions arrive with no referrer or a stripped one, so they pile into Direct and your models under-credit the channel.
- GA4 and Stripe don't talk about AI on their own — there's no join between an AI-referred visit and the revenue it became.
- The AI dark funnel (someone asks ChatGPT, then types your URL later) is real pipeline you can't source.
- The first question anyone asks about an AI revenue number is how it reconciles with the revenue you already report — and a figure that can't be tied back doesn't survive a board deck.
Clean, defensible AI attribution — into your existing stack.
Deterministic AI→signup→paid matching
Matched on a first-party visitor id, not modeled — every credited dollar traces to a real visit and a real purchase.
Multi-touch, your model
First / last / linear / position / time-decay — assisted vs last-click, so AI gets fair credit, not inflated credit.
A dark-funnel bridge
Self-reported ('how did you hear about us') and detected signals, kept separate — never blended into one number you can't defend.
Reconciled before it reaches your board deck
Every AI number is checked against the revenue total you already report, and states how many conversions we could actually match.
"AI never recommends NetBack." That is our own scan of netback.ai on 15 September 2026 — 0% visibility across all six answer engines, with a rival named instead. We publish the climb as it happens, in public.
RevOps teams ask
Is the attribution modeled or matched?
Matched. NetBack resolves AI-referred visits to conversions on a first-party visitor id and reconciles AI-attributed revenue against your total, with a confidence score. Modeled estimates are shown separately, labeled, never blended in.
Will it touch payment data?
No. The Stripe connection is read-only — it can't move money or see card details. It only matches AI-referred visits to real purchases.
Can we get the data out?
Yes — NetBack is a hub, not a walled garden. Send insights out to the tools you already run; the connector roadmap is driven by what pilots request.
See the revenue AI is already sending you.
Run the free scan, then connect your data when you want the dollars — or see pricing.